Executive Search.

Human First. Always.Always.

CorporateCorporate ReputationReputation -- BrandBrand CommunicationsCommunications -- MarketingMarketing -- SportsSports LeadershipLeadership

ABOUT ME

Building Futures Together

For over 30 years, I’ve partnered with the marketing, communications and sports industries, delivering expertise, purpose and a steadfast commitment to inclusive recruitment. I’ve matched the right people with the right senior roles, transforming careers and driving business success across companies in the UK, EMEA & North America.

As a highly experienced recruitment and inclusion leader, I partner with global brands and organisations to connect exceptional senior talent.

Organisations come to me when they need senior leaders; the hidden superstars who they struggle to reach themselves.

My clients include the top global strategic communications consultancies, b2b & b2c household names/challenger brands across high growth and disrupted sectors, rights holders and clubs.

I’m a Non Executive Director of The Talent Arc CIC home to the two Inclusion programmes. I co founded, NoTurningBack and Back2business Returners.

SERVICES

Executive Search

Tailored search approach that combines insight, judgement and a deep understanding of candidates and client needs.

Director/Exco level roles in Corporate Reputation, Brand Communications, External & Internal Comms, Marketing, Sports & Entertainment Marketing, Digital & Commercial
Social Impact Leadership Roles — senior positions in organisations driving social change

Workshops: Human Led Hiring

Employer reputations are eroded daily by companies putting AI, data and sourcing technology first. Every candidate deserves a great experience with your business.

It’s time to get Human again.

One day, evidence led workshops for agency and inhouse leadership teams, putting the human back where it counts
For CEOs, CPOs and inhouse talent teams responsible for inclusive recruitment, selection and onboarding

Career Advisory

Senior Executives seek me out to represent them because they know I only suggest opportunities to them that genuinely advance their careers.

Bespoke career strategy, progression planning, and leadership guidance
SLT Assessment & Diagnostics
Women’s Careers — supporting women leaders in navigating career progression and transitions

Inclusion

The Talent Arc CIC: home to social impact programmes, Back2Business and NoTurningBack

WHAT CLIENTS SAY

Amanda was a completely different experience to anyone I’ve worked with in this space. Strategic, insightful and consistently clear in her communication. She took the time to understand who I was professionally and personally. She brought a strong commercial point of view on the business she represented and a considered perspective on how the team should be built. It felt like genuine counsel rather than a transactional process.

Digby Baer - Growth & Marketing Director

I first met Amanda as a senior candidate, and it was one of the most thorough interviews I’ve ever had. I knew immediately that if I ever needed a search partner, she would be my first call. When I came to reshape my leadership team at Hotwire, that’s exactly what I did. Amanda combines deep knowledge of the agency market with clear, thoughtful counsel on what’s really needed. She challenged my thinking, brought fresh industry perspective, and acted as a true partner throughout. The result: two exceptional hires already making an impact within weeks.

Charlotte Harvey - UK Managing Director, Hotwire

Amanda has always been a catalyst — she makes things happen. A trusted advisor, grounded in deep experience and judgement. A truth-teller who never shies away from saying what needs to be said. And a unifier, bringing people together and building bridges. Her corporate memory stretches back decades, and in this era of AI disruption she brings a vital human perspective — a reminder that the true purpose of work and leadership goes far beyond shareholder value.

Caroline Winters - Head of Corporate & Public Affairs, Burson

If any industry has been watered down to a kind of generic mush by AI, it’s executive search and recruitment. Amanda brings discretion, insight and a depth of perspective that can’t be automated.

Chris Stevenson - Founder & CCO Pink Neon

Amanda is the best brain in the sector for innovation and inclusion

Donna-Maria Cullen - Strategic Advisor Sports, Ex Director Tottenham Hotspur FC

Amanda Fone is exceptional — with unparalleled industry contacts and knowledge, and an acute understanding of her clients and candidates.

Paul McCaffrey - SVP The PHA Group

Amanda is an executive search consultant extra-ordinaire who I've known and trusted throughout my career

CEO - Global Sports Advisory Firm

Hiring a very senior corporate reputation specialist was a rewarding and successful experience where Amanda’s tenacity and creativity meant we saw a range of excellent and mostly hard-to-reach candidates. She counsels both candidate and client with clear expertise and passion.

Ant Moore - Partner & Practice Lead, Senior MD at FTI Consulting Strategic